QR codes have a wide range of uses

You are likely to find QR codes everywhere you look. You can create your own for free and use it as a powerful marketing tool!

These QR codes linking the physical world with the virtual one can be found at bus stops, at product checkouts, in cafes or restaurants. In this article, we explain what QR codes are and how to make the most of them.

QR code features

The Quick Response (QR) code is a type of two-dimensional barcode that, when scanned by a mobile device, allows you to perform a certain action. It can take you to a website, to a contact email, or execute a financial transaction. Currently, both Android and iOS operating system devices are equipped with features that facilitate the scanning of these codes.

QR codes, an effective marketing tool

QR codes, an effective marketing tool

What can be done with QR codes?

QR codes have opened a bridge between the physical and virtual space, which is a great opportunity for businesses and advertisers. Online merchants that market products and services can integrate QRs into purchase orders. Currently, both Alipay and PayPal work with QR. Digital cryptocurrency wallets also include QRs that facilitates sending and receiving money. QRs are also very useful for advertising campaigns.

Coffee shops and restaurants regularly use QR codes to share and update their menu quickly and easily. Instead of waiting for a long printed menu with all the offerings to be brought to your table, today you can simply scan a QR code.  You can immediately access the entire menu, which can even include photos and videos of the dishes.

More advantages of using QR codes

A QR code can help you increase the number of visitors to your website. Simply place the QR on a brochure, print or digital, in advertisements and in email marketing. When the person scans the code they will be directed to your platform. You can also do something similar to the above to promote access to or purchase your mobile app.

If you have a sales channel through your website, you can create a discount coupon with a QR code and promote it on your digital social networks or on billboards, print, or other digital media. This will help you attract new customers. You can also use a QR to let people know the exact geographic location of your business on a map. To do this, place that QR in different messaging systems and, when scanned, will open applications like Google Maps with the location of your business.

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